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 The Target Market and Customers of CVT

 

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. The target market of CVT project is the vehicles manufactured in the country so the on-board equipment (OBE) can be installed on them and the critical and hazardous spots along the roads will be identified to install the RSEs and the application software therefore the vehicular network could be established accordingly. The project customers are the car manufacturers and car owners that buy and install the OBEs and also the transportation-related organizations that are in charge of collaborating and also providing the above-mentioned applications.